Privacy policy

This Privacy Policy explains how Amsel Leathers collects, uses, shares and protects personal data when you visit our website, place an order or communicate with us.

Effective date: 15 June 2026
Last updated: 15 June 2026

1. Introduction

This notice applies to amselleathers.com, our Shopify storefront and related customer-service activities.

2. Data Controller

AMSEL LEATHERS LIMITED is the data controller for personal data that it determines and uses for its own customer-facing business purposes.

AMSEL LEATHERS LIMITED
Company Number 16254404
69 Martin Way
Morden
England
SM4 4AR
United Kingdom

Shopify and other providers may act as processors, independent controllers or otherwise under their own legal responsibilities, depending on the service and processing involved.

3. Contact Information

Privacy enquiries and rights requests may be sent to:

Email: info@amselleathers.com
Telephone: +44 7848 162447

4. Personal Data We May Collect

The information we collect depends on how you use the store and which services are enabled.

5. Identity and Contact Information

This may include your name, billing and delivery addresses, email address, telephone number, and account or customer identifiers.

6. Order and Transaction Information

This may include:

products ordered;
order value and currency;
discounts and delivery method;
order status;
returns, exchanges and refunds; and
communications connected with an order.

7. Payment-Related Information

Payments are processed through Shopify checkout, Shopify-supported payment providers and PayPal where available.

Amsel Leathers may receive payment status, transaction references, billing details, fraud indicators and limited payment information. Full payment-card details are generally handled by the relevant payment provider rather than stored directly by Amsel Leathers.

8. Account Information

If customer accounts are enabled, we may process login identifiers, account preferences, saved addresses, order history and account activity.

9. Customer-Service Communications

We process emails, contact-form submissions, telephone notes and other correspondence needed to respond to enquiries or manage orders.

10. Sizing, Measurement and Custom-Order Information

For sizing assistance or custom orders, we may process clothing measurements, fit preferences, design instructions, colour requests, personalisation details and approved specifications.

Ordinary clothing measurements are used for apparel and order purposes. They are not treated as medical information merely because they describe body dimensions.

11. Technical, Device and Usage Information

Depending on active services, we may receive:

IP address;
browser and device type;
operating system;
approximate location;
referral source;
pages and products viewed;
interaction data;
cookie identifiers; and
checkout or account events.

12. Marketing Preferences

We record whether you have requested or consented to marketing, your communication preferences and unsubscribe activity.

13. Reviews and User-Generated Content

If reviews, photographs or other submissions are enabled, we may process the content, display name, product relationship and moderation records.

14. Information Collected Directly

We collect information when you:

place or amend an order;
create an account;
request sizing guidance;
make a custom-order enquiry;
contact Client Care;
request a return, exchange or repair;
join a marketing list; or
submit content.

15. Information Collected Automatically

Shopify and enabled technologies may collect technical and usage information automatically when you interact with the store.

Non-essential collection should operate in accordance with applicable consent choices.

16. Information Received From Providers

We may receive information from Shopify, payment providers, PayPal, delivery providers, fraud-prevention services, marketing platforms, analytics providers and approved apps.

17. Why We Use Personal Data

We use personal data only where there is an appropriate purpose and lawful basis.

18. Lawful Bases

Depending on the activity, we may rely on:

performance of a contract;
steps requested before entering a contract;
compliance with legal obligations;
legitimate interests;
consent; or
another lawful basis available under applicable law.

19. Contract Performance

We use information to process payments, prepare products, fulfil orders, provide delivery updates and manage returns, exchanges, repairs and custom requests.

20. Legal Obligations

We may retain or disclose information to meet accounting, tax, consumer-protection, fraud-prevention, legal-claims and regulatory obligations.

21. Legitimate Interests

Where appropriate, we may process information for interests such as securing the store, preventing fraud, improving service, maintaining business records, understanding performance, managing complaints and protecting legal rights.

We consider whether those interests are proportionate and whether your rights override them.

22. Consent

We may rely on consent for certain marketing, optional cookies, advertising technologies or other activities where consent is required.

You may withdraw consent, although withdrawal does not invalidate earlier lawful processing.

23. Payment Processing

Payment and fraud information is used to request authorisation, manage payment status, prevent misuse and process refunds.

24. Fraud Prevention and Security

We may use transaction, device and account information to identify suspected fraud, abuse, security incidents or unauthorised activity.

25. Order Fulfilment and Delivery

We share necessary contact and delivery information with fulfilment and delivery providers.

26. Customer Support

We use communications and order details to answer questions, provide sizing guidance and resolve concerns.

27. Returns and Repairs

We may process order records, photographs, product condition, repair history and correspondence to assess a return, fault or repair request.

28. Personalisation and Custom Sizing

Custom measurements and specifications are used to review feasibility, prepare quotations, confirm requirements and produce or alter eligible products.

29. Analytics

Where enabled, analytics can help us understand storefront use, technical performance and customer journeys.

30. Advertising

Where enabled and permitted, advertising technologies may support campaign measurement, audience selection or relevant marketing.

The exact providers depend on the services active on the store.

31. Email Marketing

Marketing emails are sent where permitted. Each marketing email should provide an unsubscribe method.

Operational communications about an order are not marketing merely because they concern a purchase.

32. Sharing Personal Data

We share personal data only where reasonably necessary for a stated purpose, legal requirement or legitimate business operation.

33. Shopify

Shopify provides the ecommerce platform, checkout, hosting and related store infrastructure. Depending on the activity, Shopify may process information as a processor, independent controller or under another recognised legal role.

34. Payment Providers

Payment details may be shared with Shopify Payments-supported providers, PayPal, banks, card networks and fraud-prevention services as necessary.

35. Delivery and Logistics Providers

Delivery information is shared with carriers and logistics providers needed to fulfil and track orders.

36. Technology, Hosting and Security Providers

Approved service providers may support hosting, email, security, data storage, customer support and technical maintenance.

37. Marketing and Analytics Providers

Depending on the services active on our store and your consent choices, information may be processed by approved marketing or analytics providers.

38. Advisers and Authorities

Information may be disclosed to professional advisers, insurers, courts, law-enforcement bodies, regulators or tax authorities where reasonably necessary or legally required.

39. Business Transfers

Information may be disclosed as part of a genuine business sale, restructuring, financing or transfer, subject to appropriate confidentiality and legal safeguards.

40. International Transfers

Shopify and other providers may process information in countries outside the United Kingdom.

41. Transfer Safeguards

Where required, international transfers will be supported by an appropriate lawful mechanism and safeguards relevant to the provider and destination.

42. Data Retention

We retain information by reference to its purpose, legal requirements and operational need.

Examples include:

order and transaction records retained for accounting, tax and contractual purposes;
customer-service and return records retained while enquiries or claims remain relevant;
custom specifications retained for fulfilment, quality and dispute-management purposes;
marketing preferences retained until withdrawal and as needed to maintain suppression records;
technical and analytics information retained according to configured service periods; and
legal records retained while a claim could reasonably arise.

Data is deleted or anonymised when it is no longer reasonably required, subject to legal obligations.

43. Security

We use reasonable organisational and technical measures appropriate to the nature of the information.

No internet transmission or storage system can be guaranteed completely secure.

44. Customer Accounts

You are responsible for keeping account credentials confidential. Contact us if you believe an account has been accessed without permission.

45. Cookies

The store uses cookies and similar technologies as described in the Cookie Policy. Available consent and privacy-preference controls should be used to manage non-essential technologies.

46. Children’s Privacy

The store is not directed at children. Orders should be placed by someone legally capable of entering the purchase contract or with appropriate authority.

We do not knowingly seek to collect children’s data for independent marketing.

47. Your Privacy Rights

Depending on applicable law and circumstances, you may have rights to:

be informed;
access personal data;
correct inaccurate data;
request erasure;
restrict processing;
object to processing;
receive portable data;
withdraw consent; and
raise concerns about automated decisions.

Rights may be subject to legal exemptions.

48. Access

You may request confirmation of whether we process your personal data and request a copy.

49. Correction

You may ask us to correct inaccurate or incomplete information.

50. Erasure

You may request deletion where the relevant legal conditions are met. We may retain information where required for legal obligations, claims or another lawful reason.

51. Restriction

You may ask us to restrict processing in circumstances recognised by data-protection law.

52. Objection

You may object to certain processing based on legitimate interests and to direct marketing.

53. Portability

Where applicable, you may request certain information in a structured, commonly used and machine-readable format.

54. Withdrawal of Consent

Where processing relies on consent, you may withdraw it at any time.

Marketing consent can normally be withdrawn using the unsubscribe link. Cookie choices should be managed through the store’s privacy-preference controls.

55. Automated Decision-Making

Fraud-prevention or payment services may use automated indicators. Amsel Leathers does not intend to make solely automated decisions producing legal or similarly significant effects unless appropriate disclosure and safeguards are provided.

56. Identity Verification

We may request information reasonably necessary to verify identity before responding to a privacy request.

57. Complaints

Contact info@amselleathers.com first so that we can review the concern.

58. Information Commissioner’s Office

You may complain to the UK Information Commissioner’s Office:

ico.org.uk
Telephone: 0303 123 1113

You may also have the right to contact a data-protection authority in your country.

59. Changes to This Policy

We may update this policy when our services, legal obligations or data practices change. The updated version will show a revised date.

60. Contact Details